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WHY VALUE-BASED INNOVATION?

A few decades ago, people wrote and sent letters to exchange information, express gratitude, and build relationship. Today, new solutions are replacing the old ones, we use instant messaging and video chat instead. Solutions come and go but jobs and values remain.

Value is the cornerstone of innovation. As innovators, we must remain laser-focused on the customer struggle (their job) and the personal benefits (values) they obtain when the job is done, so that we can develop products / services that sell.

Are you able to identify values that your customers are seeking? We have spent more than a decade fine-tuning the JTBD methodology, advocated by Professor Clayton Christensen of Harvard Business School, and applying it to tackle some of our clients’ most challenging business problems with proven successes. Come and join us to learn the customer-centric approach to innovation. In this new flagship program, you will…

  • Discover unmet needs and deliver values to impress your existing customers
  • Gain leverage by repositioning your offerings to address opportunities that was previously ignored by your competition
  • Examine the customer journey and identify value creation opportunities to wow your customers
PRODUCT SHOWCASE
PRODUCT SHOWCASE
PROGRAM DETAILS

DURATION: One Day

CLASS SIZE: 15

TRAINING MATERIALS: VBI Design Kit

THEORY / PRACTICE: 30/70

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